Geographic Expansion Pelican Shops already serves select towns in New Jersey and Pennsylvania; there is opportunity to expand into adjacent high-potential markets, supported by targeted local marketing and delivery expansions to increase market share in outdoor living categories.

Seasonal Demand Outdoor living products are highly seasonal. Develop bundled promotions across pools, patio furniture, grills, and hot tubs for peak seasons, and leverage existing Google Ads conversion tracking to optimize campaigns for higher ROAS.

Local Visibility With a presence on Google Maps and strong web analytics, prioritize local SEO and conversion-optimized town-specific landing pages, encourage customer reviews, and run location-targeted campaigns to drive both store visits and online orders.

Channel Partnerships Explore wholesale or B2B partnerships with landscapers, pool installers, and home improvement retailers in NJ/PA to broaden distribution, offer competitive pricing or drop-shipping, and generate higher-volume sales.

Financing Upsell Offer financing options for high-ticket items like pools and hot tubs to lift average order value, and implement data-driven cross-sell strategies across pool, patio, and grill lines to increase basket size.