Membership Upsell Pembroke Country Club operates as a public course with limited memberships, suggesting opportunities to upsell memberships or premium access, loyalty programs, and bundled golfing packages to drive recurring revenue.

Facility Utilization With upgraded pro shop, grille room, and two banquet halls that can host events from 50 to 500, there is potential to market wedding, corporate, and fundraising event packages to local businesses and event planners.

Legacy and Leadership Ownership by a recognizable former professional athlete (Jeremy Roenick) coupled with ongoing course enhancements presents a strong storytelling angle for brand partnerships, sponsorships, and experiential marketing campaigns.

Digital Presence Existing tech stack includes WordPress, Shopify/WooCommerce, Mailchimp, and analytics; this supports targeted digital campaigns, online merchandise sales, and event bookings to expand reach beyond local golfers.

Market Position Revenue range and competitor landscape indicate Pembroke CC competes with mid-market private/public clubs; opportunities exist to offer value-driven services such as club fitting events, lessons, and group clinics to attract new members and attract corporate accounts.