Mid-market scale Penney Design Group is a national architecture and planning firm with 11-50 employees and annual revenue in the 10-25M range, indicating a mid-market footprint ripe for larger project opportunities and repeat business from corporate, hospitality, and public sector clients seeking scalable design partners.

Integrated services The firm positions itself as a partner from concept design through construction to final occupancy, suggesting opportunities to upsell full-service packages, PM collaboration, and post-occupancy services to clients requiring seamless design-to-delivery workflows.

Awarded experience As a national, award-winning firm, Penney Design Group can leverage credibility to pursue competitive procurement programs, respond to RFPs from larger clients, and win projects that emphasize design excellence and reliable execution.

Technology stack Utilizing AutoCAD, Bluebeam Revu, and collaboration tools (Microsoft 365, Deltek) indicates readiness for efficient BIM/VDI workflows and integrated project management, enabling proposals that promise cost control, fast turnaround, and clear documentation.

Growth opportunities With revenue in the 10-25M band and a national focus, there are potential sales avenues in expanding repeat engagements with existing clients, pursuing larger-scale projects, and offering scalable design-build or planning services to broaden project scope and duration.