Large East Coast wholesale Pennock Floral operates as a long-standing East Coast wholesale floral distributor with eight locations and 51-200 employees, presenting a sizable B2B customer base and potential for expanded sales across its regional footprint.

Same-day delivery emphasis The company highlights same-day deliveries and personal service, indicating a sales opportunity to upsell express delivery options, targeted coastal route optimization, and service level agreements for high-demand event markets.

Traditional and digital channels With a multi-channel presence including a robust website and social media, there is potential to enhance online account onboarding, digital catalogs, and B2B e‑commerce features to streamline orders for designers and event professionals.

Financial scale and growth Revenue is in the $100M–$250M range, signaling a stable, mid-market wholesale partner with room for channel diversification, value-added services, and cross-sell of supplies beyond flowers (containers, foam, packaging, decor).

Heritage and expansion With over 140 years in business and employee ownership since 1982, Pennock Floral presents a credible platform for partnerships in training, sourcing programs, and exclusive product lines, appealing to designers seeking reliability and loyalty incentives.