Training Partnerships PSLA prioritizes training and education for surplus lines licensees, creating opportunities to provide enhanced e-learning platforms, custom courses, and credentialing that PSLA can brand for its members.
Digital Modernization The tech stack includes legacy tools such as DreamWeaver; opportunities exist to modernize PSLA’s website and member portal with a modern CMS, secure hosting, improved analytics, and streamlined content delivery for licensing education.
Regulatory Content As an advisory body to the PA Insurance Department, PSLA requires up-to-date regulatory content and compliant training materials; potential to supply regulatory updates, on-demand webinars, and CE modules integrated into their LMS.
Marketing Automation Current use of Constant Contact indicates room to upgrade to advanced email marketing, CRM integration, and automated member nurture campaigns to boost engagement and training signups.
Event Partnerships PSLA runs training and education programs; there is potential for sponsorships, vendor partnerships, and conference sponsorships to generate additional revenue and provide vendors access to surplus lines professionals.