Insights

Expanding Retail Footprint With over 287 stores across 17 regions in Italy and plans for ongoing expansion, Penny Market Italia presents significant sales opportunities for suppliers seeking to grow their presence in the Italian discount supermarket sector.

Modern Tech Usage The company's adoption of advanced tools like Cloudflare Bot Management and WhatsApp indicates an openness to integrating innovative technology solutions, suggesting potential for partnerships in digital marketing, customer engagement, and infrastructure services.

Financial Growth Potential With revenues between $100 million and $250 million and a sizable store network, Penny Market Italia offers a substantial customer base for consumer goods, packaged foods, and retail technology providers looking to increase market penetration.

Strategic Supply Chain Having six distribution centers to serve a broad store network demonstrates a robust logistics infrastructure, creating opportunities for supply chain optimization, logistics solutions, and inventory management services.

Industry Positioning As part of the Rewe Group, Penny Market Italia benefits from strong backing and industry expertise, making it an attractive partner for companies offering sustainable products, private label merchandise, or innovative retail technologies aimed at discount supermarket chains.

Penny Market Italia Tech Stack

Penny Market Italia uses 8 technology products and services including AutoCAD, Open Graph, YouGov, and more. Explore Penny Market Italia's tech stack below.

  • AutoCAD
    Cad & Graphics
  • Open Graph
    Content Management System
  • YouGov
    Governance, Risk And Compliance
  • Mintel
    Governance, Risk And Compliance
  • HSTS
    Security
  • Cloudflare Bot Management
    Security
  • WhatsApp
    Social Sharing
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Penny Market Italia's Email Address Formats

Penny Market Italia uses at least 2 format(s):
Penny Market Italia Email FormatsExamplePercentage
FLast@pennymarket.itJDoe@pennymarket.it
82%
First.Last@pennymarket.itJohn.Doe@pennymarket.it
14%
FMiddleLast@pennymarket.itJMichaelDoe@pennymarket.it
2%
FirstLast@pennymarket.itJohnDoe@pennymarket.it
1%
FiLast@pennymarket.itJoDoe@pennymarket.it
1%
FLast@penny.itJDoe@penny.it
100%

Frequently Asked Questions

What is Penny Market Italia's official website and social media links?

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Penny Market Italia's official website is penny.it and has social profiles on LinkedIn.

What is Penny Market Italia's NAICS code?

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Penny Market Italia's NAICS code is 44-45 - Retail Trade.

How many employees does Penny Market Italia have currently?

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As of February 2026, Penny Market Italia has approximately 3.2K employees across 4 continents, including EuropeAfricaAsia. Key team members include Coo: G. K.Head Of Security Dept: D. C.Executive Assistant To Chief Executive Officer: M. J. S.. Explore Penny Market Italia's employee directory with LeadIQ.

What industry does Penny Market Italia belong to?

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Penny Market Italia operates in the Retail industry.

What technology does Penny Market Italia use?

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Penny Market Italia's tech stack includes AutoCADOpen GraphYouGovMintelHSTSCloudflare Bot ManagementWhatsAppX-Content-Type-Options.

What is Penny Market Italia's email format?

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Penny Market Italia's email format typically follows the pattern of FLast@pennymarket.it. Find more Penny Market Italia email formats with LeadIQ.

When was Penny Market Italia founded?

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Penny Market Italia was founded in 1994.

Penny Market Italia

RetailLombardy, Italy1001-5000 Employees

PENNY MARKET ITALIA
Nazione Germania
Fondazione1973
Fondata da gruppo REWE
Sede principale Colonia
Siti web 
www.pennymarket.it
www.rewe-group.com
 
Penny Market è una catena europea di supermercati discount di origine tedesca, presente in Europa con oltre 2.800 punti vendita Penny Market.
 
Appartiene al gruppo Rewe ed è presente in Germania, Austria, Italia, Repubblica Ceca, Ungheria, Romania e in Bulgaria. Nel corso di un processo di espansione internazionale, nell’estate 1994 è stata costituita la Penny Market Italia S.r.l. in compartecipazione con la Esselunga S.p.A., sfruttando a un tempo l'esperienza del gruppo tedesco alla conoscenza del mercato del gruppo italiano. Nel 1994 viene aperto il primo punto vendita Penny Market a Cremona.
 
Nel 1999 Esselunga esce dal capitale di Penny Market Italia, e la società passa sotto il controllo totale del gruppo Rewe.
 
A partire dal 2000 inizia una aggressiva politica di espansione con l'acquisto di una cinquantina di punti vendita di dimensioni medio-piccole dalla Plus Italia, situati in Liguria, Toscana e Umbria.
 
È attualmente presente In Italia con oltre 287 punti vendita distribuiti in 17 regioni, serviti da 6 centri di distribuzione.

Section iconCompany Overview

Website
penny.it
NAICS Code
44-45 - Retail Trade
Founded
1994
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $100M$250M

    Penny Market Italia's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Penny Market Italia's revenue is estimated to be in the range of $100M$250M

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