Rapid Cashflow Solution Penny's ability to deliver next-day invoice payments positions it as an attractive solution for small and owner-managed businesses seeking immediate cashflow improvements, presenting opportunities to expand its client base in the fast-paced SME sector.

Tech-Driven Innovation Leveraging open banking partnerships like CRIF enables Penny to offer more seamless and secure invoice financing, appealing to digitally savvy businesses looking for innovative financial solutions.

Market Growth Potential With current revenue estimates between one to ten million dollars and a strong footprint in the UK, Penny is well-positioned to capitalize on increasing demand for flexible, technology-powered finance services among growing SMEs.

Target SME Segments Focusing on sole traders, startups, and small businesses aligns with Penny’s current service model and client success stories, providing a targeted approach to acquire similar businesses seeking efficient invoice financing.

Strategic Partnership Opportunities Expanding collaborations with financial data providers and open banking entities can enhance Penny’s offerings, enabling sales teams to position the company as a leader in innovative SME finance solutions.