Penrose Hill Employee Directory
Beverage ManufacturingCalifornia, United States2-10 Employees
The business operates under the Firstleaf brand, formerly Penrose Hill, and is based in Napa, California. It runs a subscription-based wine program that personalizes shipments to fit each member's taste, schedule, and budget. An adaptive algorithm refines recommendations based on member ratings, giving users control over which wines they receive and how often. By sourcing directly from wineries and removing intermediaries, it offers a selection of small-batch wines at savings. Its service targets consumers seeking a personalized wine experience and value, addressing the needs for convenience and choice. In April 2024, the company announced a partnership with Saxco International to support its packaging needs for wine shipments.