Global motorsport reach Penske Racing Shocks serves a diverse, worldwide motorsport footprint across Formula 1, NASCAR, IRL, ALMS, NHRA, SCCA and more, indicating high potential for cross-sell of custom suspension and on-site support to teams in multiple series.

Expansion through partnerships Recent collaborations with Claytex for vehicle simulation and a merger with VP Machine suggest an openness to strategic alliances; leverage these partnerships to offer integrated simulation-driven suspension tuning and performance optimization packages.

Support network leverage Maintains full-time race support vehicles and at-race technical staff, presenting a strong value proposition for sponsorships, equipment upgrades, and rapid on-site servicing to keep teams competitive during events.

Mid-market growth With 51-200 employees and a revenue range of 50-100 million, target mid-market racing teams and regional series that can benefit from high-performance, customizable shock absorbers and dedicated technical support.

Product diversification Expansion of the 7100 Series gas shock and aftermarket offerings signals opportunities to upsell to both professional teams and enthusiast markets, including limited-run variants for special applications and custom builds.