Sustainability Focus Pentair Pelican Water emphasizes smart and sustainable water solutions, indicating a strong market demand for eco-friendly and resource-efficient water treatment products that can be a key selling point for environmentally conscious consumers and businesses.

Technology Integration The company's recent launch of a mobile app for water system management highlights their commitment to digital tools, opening opportunities to offer complementary IoT-enabled products, maintenance services, and app-based upgrades.

Market Expansion Pelican Water's acquisitions and new product launches demonstrate ongoing growth and diversification in residential and industrial water markets, suggesting avenues for cross-selling advanced filtration systems and integrated water solutions.

Customer Engagement Promotions such as referral programs and giveaways indicate a focus on building customer loyalty; sales teams could leverage this engagement data to tailor premium service packages or subscription models for continued revenue growth.

Financial Indicators With revenue in the $25M to $50M range and recent multi-million dollar acquisitions, there are opportunities to position higher-end, innovative water treatment solutions to existing clients looking to upgrade or expand their systems.