Market Reach Farm Progress commands large-scale access to North American agriculture decision-makers across multiple channels (events, digital, publications, broadcasting) and reaches 2 million farm and ranch decision makers, suggesting strong opportunities for targeted advertising, sponsorships, and data partnerships.

Industry Leadership As the largest diversified agriculture information business with a long history and trusted editorial integrity, there is potential to upsell premium content, executive briefings, and sponsored insights to brands seeking credibility and wide reach in farming communities.

Event Footprint Ownership of four major farm shows (Farm Progress Show, Husker Harvest Days, New York Farm Show, Hay & Forage Expo) provides sales potential for booth sponsorships, exhibitor programs, lead generation services, and on-site marketing partnerships.

Digital Engagement Strong digital infrastructure including mobile access, high site engagement, and multiple newsletters/apps creates opportunities for programmatic advertising, audience segmentation, and premium digital sponsorships across publications and broadcasts.

Leadership Transitions Recent leadership changes in sales and business development roles present an entry point for executive outreach, strategic partnerships, and tailored solutions aligned with new leadership priorities and growth initiatives.