Insights

Sustainability Edge Peony uses recycled content for all swimwear fabrics including printed fabrics, textures, and inner linings, and designs in-house with a sustainable ethos. This positions them as a premium eco-conscious partner for retailers and brands seeking responsible product lines.

Premium Retail Presence Established relationships with high-end retailers such as Harrods, Browns, Selfridges, Saks Fifth Avenue, and NET-A-PORTER indicate strong resale channels and potential wholesale opportunities for exclusive collections or co-branded capsules.

Diverse Growth Revenue in the mid single to lower multi-million range with a lean team (11-50 employees) suggests agility for rapid pilot programs, pop-up collaborations, or limited-edition drops with select partners.

In-House Excellence In-house design studio by the sea and custom fabric/yarn development present a unique value proposition for brands seeking custom swim and resortwear with distinct craftsmanship and brand handwriting.

Tech and Reach Active e-commerce tech stack (Klaviyo, Swym wishlist, Facebook Pixel, Cloudflare, React) and logistics/networks (UPS) enable scalable digital marketing, segmentation, and smooth order fulfillment ideal for B2C and B2B cross-channel campaigns.

peony Tech Stack

peony uses 8 technology products and services including Facebook Pixel, Google Hosted Libraries, Cloudflare, and more. Explore peony's tech stack below.

  • Facebook Pixel
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Cloudflare DNS
    Domain Name Services
  • React
    Javascript Frameworks
  • UPS
    Logistics
  • Klaviyo
    Marketing Automation
  • Swym Wishlist Plus
    Web Platform Extensions

Media & News

peony's Email Address Formats

peony uses at least 1 format(s):
peony Email FormatsExamplePercentage
First-Last@peonyswimwear.comJohn-Doe@peonyswimwear.com
100%

Frequently Asked Questions

Where is peony's headquarters located?

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peony's main headquarters is located at 37a Tallebudgera Creek Road Unit 3 Burleigh Heads, Queensland 4220 Australia. The company has employees across 6 continents, including OceaniaAsiaAfrica.

What is peony's stock symbol?

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peony is a publicly traded company; the company's stock symbol is 600510.SS.

What is peony's official website and social media links?

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peony's official website is peonyswimwear.com and has social profiles on LinkedIn.

What is peony's NAICS code?

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peony's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does peony have currently?

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As of May 2026, peony has approximately 45 employees across 6 continents, including OceaniaAsiaAfrica. Key team members include Owner: R. M.Director: H. S.Digital Marketing Manager: K. B.. Explore peony's employee directory with LeadIQ.

What industry does peony belong to?

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peony operates in the Retail Apparel and Fashion industry.

What technology does peony use?

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peony's tech stack includes Facebook PixelGoogle Hosted LibrariesCloudflareCloudflare DNSReactUPSKlaviyoSwym Wishlist Plus.

What is peony's email format?

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peony's email format typically follows the pattern of First-Last@peonyswimwear.com. Find more peony email formats with LeadIQ.

When was peony founded?

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peony was founded in 2012.

peony

Retail Apparel and FashionQueensland, Australia11-50 Employees

Peony is a swimwear and resortwear brand born from a lifelong connection to the ocean and named for a bloom signaling the start of summer. All pieces are designed and produced in-house at peony House, the brand's design studio by the sea in Australia, where textile prints begin as hand sketches and fabrics are crafted from the yarn to reflect the brand's distinct handwriting. The label prioritizes sustainability, with all swimwear fabrics and printed textiles, textures and inner linings made from recycled content since 2019. The company is based in Burleigh Heads, Queensland.

Serving customers who value authentic, durable pieces with an eco-conscious approach, peony operates within the retail apparel and fashion sector focused on swimwear and resortwear. Beyond its own line, the brand has been featured in Forbes and Vogue and maintains partnerships with leading retailers including Harrods, Browns, Selfridges, Saks Fifth Avenue and NET-A-PORTER.

Section iconCompany Overview

Headquarters
37a Tallebudgera Creek Road Unit 3 Burleigh Heads, Queensland 4220 Australia
Stock Symbol
600510.SS
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    peony's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    peony's revenue is estimated to be in the range of $1M$10M

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