Insights

Luxury Retail Presence Peony has established partnerships with prestigious global retailers such as Harrods, Browns, Selfridges, Saks Fifth Avenue, and NET-A-PORTER, indicating a strong presence in high-end department stores and online luxury marketplaces. This offers opportunities to collaborate on exclusive collections, expand into new premium retail locations, or develop joint marketing initiatives targeting affluent consumers.

Sustainability Commitment The brand's exclusive use of recycled fabrics since 2019 and its focus on consciously created, season-transcending resortwear position it as a leader in eco-conscious fashion. This emphasis appeals to environmentally aware consumers, making it a prime candidate for partnerships with eco-friendly certification providers, sustainable material suppliers, or green marketing initiatives.

Digital Engagement Tools Peony leverages advanced tech stack components such as React, Klaviyo, and Foursixty for digital marketing and customer experience, indicating a strong online presence and data-driven marketing approach. Sales opportunities include tailored digital campaigns, personalized shopping experiences, and integrations with e-commerce platforms to boost direct-to-consumer sales.

Niche Market Focus As a boutique Australian swimwear and resortwear brand with a small team, Peony appeals to consumers seeking authentic, handmade, and unique pieces. Collaborations with influencers and brand ambassadors within niche luxury and sustainable lifestyle segments could enhance brand visibility and drive targeted sales.

Growth Potential With revenue estimated between $1M to $10M and exclusive designs created in-house, Peony is positioned for expansion into new markets or product categories. Business development efforts might focus on building wholesale relationships, exploring international markets through retail partnerships, or launching seasonal capsule collections to stimulate demand.

Similar companies to peony

peony Tech Stack

peony uses 8 technology products and services including BugSnag, cdnjs, Foursixty, and more. Explore peony's tech stack below.

  • BugSnag
    Analytics
  • cdnjs
    Content Delivery Network
  • Foursixty
    Content Management System
  • RSS
    Content Management System
  • React
    Javascript Frameworks
  • Emotion
    Javascript Frameworks
  • Route
    Logistics
  • Klaviyo
    Marketing Automation

Media & News

peony's Email Address Formats

peony uses at least 1 format(s):
peony Email FormatsExamplePercentage
First-Last@peonyswimwear.comJohn-Doe@peonyswimwear.com
100%

Frequently Asked Questions

Where is peony's headquarters located?

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peony's main headquarters is located at 37a Tallebudgera Creek Road Unit 3 Burleigh Heads, Queensland 4220 Australia. The company has employees across 6 continents, including OceaniaAsiaAfrica.

What is peony's stock symbol?

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peony is a publicly traded company; the company's stock symbol is 600510.SS.

What is peony's official website and social media links?

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peony's official website is peonyswimwear.com and has social profiles on LinkedIn.

What is peony's NAICS code?

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peony's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does peony have currently?

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As of April 2026, peony has approximately 44 employees across 6 continents, including OceaniaAsiaAfrica. Key team members include Owner: R. M.Director: H. S.Digital Marketing Manager: K. B.. Explore peony's employee directory with LeadIQ.

What industry does peony belong to?

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peony operates in the Retail Apparel and Fashion industry.

What technology does peony use?

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peony's tech stack includes BugSnagcdnjsFoursixtyRSSReactEmotionRouteKlaviyo.

What is peony's email format?

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peony's email format typically follows the pattern of First-Last@peonyswimwear.com. Find more peony email formats with LeadIQ.

When was peony founded?

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peony was founded in 2012.

peony

Retail Apparel and FashionQueensland, Australia11-50 Employees

Born from a life-long love affair with the ocean and named after the bloom that signals the beginning of summer. Peony is a swimwear and resortwear brand of authenticity and purpose, committed to consciously creating beautiful pieces that instil freedom, transcend seasons and stand the test of time.

All pieces are designed at peony House, the brand’s beloved design studio by the sea in Australia. Created in-house exclusively, textile prints begin as hand sketches and custom fabrics are designed from the yarn, allowing every piece to be the purest expression of the brand’s distinct handwriting.

All peony materials are carefully chosen with intention and care. All swimwear fabrics are made from recycled content. Uniquely to peony this includes all printed fabrics, custom textures and inner linings. This is the peony standard and has been since 2019.

With its eco-pioneering efforts and innate charm, peony has been featured in Forbes and Vogue, and has longstanding partnerships with the world's leading retailers such as Harrods, Browns, Selfridges, Saks Fifth Avenue and NET-A-PORTER.

Section iconCompany Overview

Headquarters
37a Tallebudgera Creek Road Unit 3 Burleigh Heads, Queensland 4220 Australia
Stock Symbol
600510.SS
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    peony's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    peony's revenue is estimated to be in the range of $1M$10M

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