Digital Engagement Strategy Peoples Trust Company utilizes a modern tech stack including Google Analytics, Facebook Pixel, and Yoast SEO, indicating an emphasis on digital marketing and online customer experience. This presents opportunities for SaaS or marketing automation solutions that can further optimize their digital outreach.

Strong Community Roots With a history dating back to 1886 and multiple branches in Vermont, the company has deep local engagement, which could be leveraged to offer localized financial products, community-focused banking solutions, or cross-selling of regional services.

Crypto Partnership Growth Recent collaboration with Coinbase Ventures to expand cryptocurrency services in Canada highlights an openness to innovative financial technologies. This creates potential for fintech partnerships, blockchain solutions, or digital asset management services to enhance their offerings.

Mid-Size Market Focus Operating with a modest revenue range of 25 to 50 million and a team size under 200, Peoples Trust Company represents an ideal client for scalable fintech, compliance solutions, or customer experience platforms tailored for mid-sized banks.

Market Expansion Potential Their recent venture into cryptocurrency services and partnership with a key player like Coinbase Ventures signals growth ambitions beyond traditional banking. Sales opportunities exist in innovative banking technology, digital finance infrastructure, and expanding digital capabilities.