Digital Monetization Leverage the venue's digital marketing stack including Google Ads, Google Tag Manager, YouTube and Azure CDN to monetize spaces through sponsored content, targeted campaigns and sponsor activations across the Arena, Prairie Home Alliance Theater and the convention spaces. Offer data driven advertising packages to brands seeking regional reach in the Peoria market and at events such as the Illinois Deer Classic and touring acts.

Tech and Production Provide end to end event technology and production services including sound, lighting, video, livestreaming and hybrid event capabilities tailored to a multi venue environment. Bundle with venue rental to create recurring revenue streams for organizers and support sports, concerts, family shows and conventions.

Partnership Growth Grow sponsorships and strategic partnerships leveraging ASM Global management and existing tenants like the Bradley Braves and Peoria Rivermen. Propose naming rights for spaces, multi event sponsorship packages and cross promotions around tourism events and major acts.

Fan Engagement Enhance fan engagement through ticketing and CRM improvements by integrating cart functionality with loyalty programs, mobile ticketing, dynamic pricing and targeted promotions for upcoming shows and experiences.

Leadership Continuity Leadership transition presents an opportunity to support operational excellence through executive search, interim leadership and process optimization. Propose services aligned with the ASM Global partnership to ensure continuity, safety and performance during the transition.