Pepa London

RetailEngland, United Kingdom11-50 Employees

Pepa London is a globally recognised luxury children’s brand, that is rapidly growing in strength & reputation. Founded in 2013 by Pepa Gonzalez, Pepa London creates timeless and elegant clothing in traditional silhouettes with a special focus on the use of the finest quality materials.  Conceived and designed in London, manufactured in Spain, often hand finished; fusing a rich Spanish heritage look with strong roots in traditional British design. 

Since its launch in 2013, the brand has earned global recognition.  In 2016 Catherine, Duchess of Cambridge helped to catapult the brand onto the global stage when she dressed Prince George and Princess Charlotte in signature pieces for their first overseas engagement in Canada. This was followed by dressing the page boys and flower girls at Pippa Middleton’s wedding and at other subsequent engagements both privately and in the public eye.

Now an established brand with a truly global customer base we ship to over 100 countries directly.  Available from birth up to 10 years old, collections are exclusively available online or at the flagship boutique on Elizabeth Street, Belgravia’s most exclusive shopping destination and new offices within close walking proximity from the store.

Following sustained significant growth, we are now entering an exciting phase of expansion and investing in new team members, new agency partners, operational improvements and building an experienced and passionate team


“We get great joy out of dressing children around the world in irresistible clothing. And yet, our clothing is just the tangible expression of something much greater, as we are bringing back the heritage of traditional childrenswear”. Our aim is to keep the essence of timeless clothing for young boys and girls. We enjoy seeing our children look like children”. Pepa Gonzalez.

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