Strategic Partnering Pepephone is part of the MasMovil Group and operates a mobile and fiber network with international reach via Yoigo and partner networks. This presents an opportunity to upsell tiered fiber or mobile bundles, cross-sell energy (Pepeenergy) services, and leverage MasMovil’s ecosystem for bundled pricing and co-marketing.

Security & Protection Recent integration with Hiya to protect customers from spam and fraud calls via the Pepeescudo app indicates a strong security and trust narrative. Sales potential exists for expanded call protection features, enterprise-grade security packages, and premium spam-reduction services for higher ARPU segments.

Local Support Focus Customer support is delivered exclusively from Spain with dedicated agents, suggesting a premium, service-led value proposition. This can be leveraged to position high-touch managed services, white-glove onboarding, and loyalty programs targeted at SMBs and valued customers seeking reliable local assistance.

Sustainability Drive Pepeenergy offers 100% green energy through Pepeenergy, aligning with sustainability trends. There is an opportunity to promote bundled, eco-friendly telecom and energy plans to environmentally conscious customers and to explore green financing or CSR-aligned campaigns for business clients.

Tech Stack & Scale Adopting cloud and enterprise tools (AWS, Google Cloud, Salesforce, Cloudflare) and a modern tech stack signals readiness for advanced analytics, personalization, and automated customer experiences. This enables targeted digital marketing, highly personalized promotions, and data-driven upsell opportunities across mobile, fiber, and energy offerings.