Fraud Shielding Pepephone already partnered with Hiya to shield users from spam and fraud calls via Pepeescudo; opportunity to expand security services across voice and messaging, and to offer premium anti-spam/identity protection to both Pepephone and other MasMovil brands.

Green Bundles Pepeenergy offers 100% green energy; potential to bundle mobile/fiber with green energy plans to boost ARPU and retention, leveraging their sustainability story in cross-selling campaigns supported by Salesforce Marketing Cloud.

Data-Driven Marketing The company stacks include Salesforce Audience Studio and Marketing Cloud, enabling targeted campaigns and data-driven offers; this supports cross-sell of energy bundles and devices and could be expanded to broader market segments and cross-brand promotions.

Global Connectivity With Spain-wide coverage and world reach via Yoigo and partner networks, there is potential to offer international roaming, eSIM, and enterprise connectivity services to SMBs and expatriates, expanding revenue streams.

CX Optimization Customer service is fully Spain-based; this focus on a high-quality CX presents an opportunity to offer advanced CX optimization tools (omnichannel, AI chat, CCaaS) to improve efficiency and upsell managed services.