Strategic afiliations Pepephone is part of the MasMovil Group and leverages Yoigo and partner networks for nationwide and global mobile and fiber coverage, presenting a cross-sell opportunity to upsell energy (Pepeenergy) and bundled services to existing telecom customers.

Customer experience focus The company emphasizes fair pricing, automatic tariff improvements, compensation for errors, and avoidance of unnecessary sales calls, signaling a potential openness to value-added services that genuinely simplify customer life and reduce churn when integrated in a transparent way.

Security and protection Recent integration of Hiya for spam and fraud call protection via the Pepeescudo app highlights a capability to offer advanced security features, creating a sales angle for premium protective offerings and enterprise-grade telecom security services.

Digital and tech backbone Tech stack includes AWS, Contentful, OneTrust and modern communication channels like WhatsApp Business, implying readiness to scale digital engagement, data-driven upsell opportunities, and compliant customer experiences across channels to improve retention.

Growth through diversification Revenue range and energy diversification into 100% green Pepeenergy, combined with telecom services across multiple operators, presents a cross-sell path for bundled bundles, green energy incentives, and cross-market expansion through MasMovil ecosystem.