Expansion opportunities The company is actively expanding assets, demonstrated by acquiring the former Lazy 8 casino project site, signaling ongoing growth and potential for partnerships in development, renovation, and integrated hospitality offerings.

Integrated tech A strong technology stack including Salesforce, Microsoft 365, Azure, Sprout Social, Hootsuite, Canva, and analytics tools indicates readiness for digital marketing collaborations, guest engagement programs, and data-driven loyalty initiatives.

Premium positioning As a AAA Four-Diamond, Energy Star certified resort with extensive meeting space and high-end amenities, Peppermill targets premium hotel guests and corporate events, suggesting opportunities for luxury partnerships, corporate travel programs, and event tech or catering offerings.

iGaming potential Active investment in gaming content partners (Wazdan, Pragmatic Play, SYNOT Games) and online casino branding indicates openness to B2B collaborations in iGaming platforms, affiliate programs, and content distribution deals.

Marketing synergies Existing digital marketing footprint across Canva, Sprout Social, and social platforms, combined with a large property footprint and diverse venues, presents cross-sell opportunities for hospitality services, spa and wellness partnerships, and event marketing integrations.