Regional footprint Family-owned beverage bottler with long-standing presence in Green Bay and multiple counties in Northeast Wisconsin presents a stable regional channel for new product introductions, co-branding, and distribution partnerships targeting local retailers and hospitality accounts.

Moderate scale 60-90 employee range and a fleet of delivery trucks indicate established logistics capabilities and potential for adding new SKUs, private label opportunities, or expanded SKU footprints within existing routes to improve revenue per mile.

Revenue range With annual revenue in the $50M–$100M band, the company is an attractive mid-market prospect for premium beverage brands seeking regional launches, playbooks for distribution, and pilot programs before scaling to broader markets.

Tech readiness Adoption of iCIMS, Cloudflare, WordPress, and security gateways signals a modern tech stack and openness to digital collaboration, API-driven data sharing, and streamlined onboarding for new vendor integrations.

Stability & growth potential Long family ownership since 1930 and documented growth from a small operation to a broader distribution network suggest a stable partnership mindset with appetite for efficiency improvements, sustainability initiatives, and joint marketing efforts.