Niche healthcare focus Target healthcare facilities such as hospitals and clinics where posture and long-duration seating are critical. Leverage their 12-Year Workmanship Warranty and lifetime cylinder guarantee as a differentiator for high-use environments.

Education and labs Position Perch as ideal seating for teachers, researchers, and students in schools and laboratories where durable, ergonomic stools improve productivity and reduce strain during extended work or study sessions.

Made in America Highlight American-made manufacturing to appeal to buyers prioritizing domestic sourcing, quality control, and shorter supply chains, especially in institutional purchasing.

Affordable care Leverage low to mid-range revenue band to pursue small to mid-market buyers in education and healthcare fleets, offering scalable procurement options and warranty-backed confidence.

Omni-channel mix Utilize the existing tech stack (Clarity analytics, iCIMS, Klaviyo, payment options) to tailor outreach, automate lead nurturing, and convert inquiries from hospitals, schools, and labs into qualified opportunities.