Expanding Customer Base With a strong presence in luxury shopping destinations like Vail, Aspen, and Denver, Perch has established a loyal customer base of fashion-conscious women. There is potential to leverage this audience by offering exclusive online collections or personalized shopping experiences to increase engagement and sales.

Digital Engagement Utilizing technologies such as React, AWS, and e-commerce payment options like Google Pay and VISA, Perch demonstrates a commitment to seamless online shopping. Expanding digital marketing efforts and targeted advertising could attract new customers and boost sales in their boutique and online channels.

Luxury Lifestyle Focus Perch curates high-end designer brands such as Victoria Beckham and Ulla Johnson, appealing to upscale shoppers. Strategic partnerships with premium brands or exclusive collections could enhance perceived value and generate increased sales opportunities among high-net-worth individuals.

Fashion Trends Alignment With a focus on contemporary women's fashion, Perch can capitalize on emerging trends by quickly sourcing and promoting trending styles and accessories. Offering limited editions or seasonal collections aligned with current market trends can stimulate customer interest and drive repeat purchases.

Market Expansion Potential Given their existing locations and online presence, there’s a clear opportunity for Perch to expand geographically or explore new markets such as online exclusive boutiques or pop-up shops. This can diversify revenue streams and attract a broader customer demographic.