Premium Niche Market As the only Platinum Level Orvis Dealer and Orvis Endorsed Lodging Outfitter Guide Service in the Midwest, Pere Marquette River Lodge has a strong position within the high-end fly fishing and outdoor recreation niche, presenting opportunities to upsell premium fishing gear, guided trips, and exclusive lodging packages.

Expanding Experience Offerings The lodge's diverse amenities, including rustic cabins, family-friendly activities, mountain biking, and corporate retreats, open avenues for cross-selling outdoor adventure packages, team-building experiences, and seasonal events to attract a broader customer base.

Digital Engagement Potential With an existing presence on WordPress and SEO tools like Yoast and RankMath, there is significant potential to enhance online marketing efforts, target niche fishing and outdoor markets, and increase direct bookings via digital campaigns.

Recovery and Growth Opportunities Post-pandemic recovery presents a chance to target anglers and outdoor enthusiasts seeking safe, nature-based travel experiences, especially as restrictions lift and interest in outdoor activities resurges.

Targeted Corporate Market Given the lodge’s capability to host corporate retreats and reunions, there is potential to develop tailored business travel packages, corporate team-building services, and branded experiences to increase revenue streams.