Pereg Ventures
Venture Capital and Private Equity PrincipalsNew York, United States2-10 Employees
Pereg Ventures is a New York-based venture capital firm that invests in early-stage startups in the United States and Israel, with a focus on B2B data solutions that support consumer-driven businesses. It leverages deep domain expertise and a global network of relationships, including connections with Nielsen and Tata, to help portfolio companies access opportunities. Founded in 2012 by Itzhak Fisher and Ziv Ben Barouch, the team draws on three decades of experience in investing and building startups. The firm's target areas include disruptive B2B data ventures in retail technology, e-commerce, digital marketing, and consumer behavior. In December 2024, Pereg Ventures invested in Syte Visual Conception Ltd., signaling continued engagement in retail-tech opportunities. Its history of investments includes Bringg Delivery Technologies, Nutrino Health, and Discuss, reflecting an interest in data-enabled services across consumer-facing industries.