Large user base Perfect365 serves over 100 million global users, indicating a broad audience for potential brand campaigns, ads, and sponsored content opportunities with beauty brands seeking virtual try-on exposure.

AI and VR Recent SoREAL AI launch and emphasis on cutting-edge virtual reality makeup try-ons present a compelling channel for partners to co-develop AI-powered beauty experiences, augmented reality features, or enterprise partnerships.

Celeb and brand partnerships Extensive celebrity makeup artist collaborations and brand partnerships offer a ready-made ecosystem for co-branded campaigns, influencer-driven activations, and cross-promotional initiatives in the beauty space.

Monetization potential In-app shopping and tutorials suggest opportunities to upsell premium features, exclusive product drops, and performance-based advertising with beauty brands targeting engaged users during virtual try-ons.

Growth channels Past product expansions such as PRO platforms, gifting features, and surveys indicate a willingness to partner on innovative experiences and data-driven marketing tools that can be co-developed with brands and retailers.