Expanding Service Line Perfectly Bare Laser is set to expand its treatment offerings in September 2020 to include IPL skin treatments and Micro-needling services, presenting opportunities for cross-selling and upselling new services to existing clients.

Mid-Size Market Focus With a workforce of 51 to 200 employees and revenue between 25 million to 50 million dollars, the company targets a substantial mid-market segment, which may require tailored marketing and sales approaches to scale effectively.

Growth Potential Operating in the competitive personal care industry with rapid technological adoption, Perfectly Bare Laser has room to leverage digital tools and innovative marketing strategies to enhance customer acquisition and retention.

Technology Adoption Utilizing a diverse tech stack including Google Analytics, PHP, and HTTP/3, the company values digital engagement and analytics, offering avenues for tech-enabled sales and personalized marketing campaigns.

Industry Ecosystem Aligned with other regional and national competitors of similar size and revenue, there are opportunities for strategic partnerships, technology integrations, or differentiating services to strengthen market position.