Small but specialized Acompact team of 2-10 employees with a 35+ year track record in epoxy floor coatings positions Performance Epoxy-Coat as a niche provider for DIY enthusiasts, small contractors, and regional installers seeking reliable, proven flooring solutions and support.

DIY and professional mix Offerings cover both end-user DIY kits and professional installation services, indicating cross-sell opportunities to contractors who can upsell kits to clients or supply professional-grade products to maintenance teams in commercial facilities.

100% solids advantage Emphasize the high-performance, 100% solids epoxy technology for durability on garages, basements, patios, and industrial floors to target customers requiring long-lasting coatings and to justify premium pricing to garage remodeling and small-scale construction markets.

Regional and online reach With a Michigan base and an e-commerce presence, there is potential to expand through B2B partnerships with distributors, warehouse clubs, or local contractors while leveraging digital marketing to capture DIY projects regionally and beyond.

Scalable sales proposition Despite a small team, the business already supports wholesale epoxy sales, technical and installation assistance year-round, suggesting a scalable model for outbound enterprise outreach, channel partnerships, and training programs to accelerate growth.