Upstate Focus Target distribution networks in Upstate NY that serve the Foodservice and Jan San sectors, leveraging Performance Sales and Marketing’s specialization in paper, packaging, and chemical products to expand channel partnerships.

Small Firm Advantage Position as a nimble manufacturers’ representative with deep local market knowledge to win regional distributors seeking personalized service and faster response times.

Product Portfolio Highlight opportunities to cross-sell packaging materials and cleaning/sanitation chemicals to existing distributors, aligning product lines with foodservice and janitorial segments.

Financial Readiness Leverage a mid-market revenue range to pursue scalable partnerships with distributors seeking growth, offering flexible terms, co-op marketing support, and joint business planning.

Competitive Positioning Differentiate from larger players by emphasizing regional expertise, tailored market insights, and focused coverage of Upstate NY accounts to secure exclusive or preferred supplier arrangements.