Upstate Focus Target opportunities within Upstate New York where Performance Sales and Marketing already operates as a manufacturers representative for paper, packaging, and related chemicals used in foodservice and jan/san sectors.

Small Team, Niche Leverage the agile, small-team structure to rapidly engage distributors and end customers in localized markets, offering personalized service and quick lead follow-up in the packaging and containers manufacturing space.

Integrated Channel Position as the bridge between paper/packaging suppliers and distribution networks in the Upstate NY market, emphasizing value-added solutions, bundled product offerings, and streamlined procurement for foodservice and jan/san customers.

Revenue Leverage With $10M–$25M revenue, pursue expansions by targeting larger regional distributors and leverage existing relationships to upsell packaging and chemical products tailored to foodservice and jan/san needs.

Competitive Position Differentiate from larger rivals by emphasizing local market knowledge, speed-to-market, and specialized product expertise in paper, packaging, and related chemicals to win share against broader national distributors.