Expanding Vehicle Range Performance Toyota Bountiful has recently introduced 4WD models and launched a platform to simplify finding EV incentives, indicating a focus on expanding their off-road and electric vehicle offerings to attract diverse customer segments.

Electric Vehicle Focus The launch of a platform dedicated to EV incentives suggests an opportunity to target eco-conscious buyers and promote electric models, enhancing sales in the growing EV market.

Regional Market Strength Located in Utah with a large used vehicle inventory and a reputation as Salt Lake City's premier Toyota dealership, the company has a solid regional presence ideal for targeted marketing campaigns.

Tech-Driven Engagement Utilization of multiple digital tools such as Hotjar, Microsoft Clarity, and Laravel demonstrates a commitment to enhancing online customer engagement and could be leveraged for targeted outreach strategies.

Growth Potential With estimated revenues between $10M and $25M and a recent focus on new vehicle models, there is significant upside to expanding sales efforts towards new vehicle buyers and transitioning existing customers to electric and 4WD options.