EV Incentives Opportunity to promote and upsell hybrid or electric Toyota models by highlighting new EV incentive platforms and driver rebates, targeting customers researching EV purchases and trades.

4WD Expansion Capitalize on the recent 4WD model launch by tailoring campaigns to off-road and snow terrain buyers, offering test drives, accessories, and financing options for adventure-ready vehicles.

Local Market Leverage Utah location and regional demand for reliable service and comprehensive used car inventory to generate DTC leads, service retention, and trade-in programs with local buyers.

Tech Stack Utilize the dealership’s digital footprint and tools (iCIMS, Laravel, Vue.js) to nurture leads through targeted onboarding funnels, CRM-driven follow‑ups, and enhanced online appointment scheduling.

Financial Growth With mid-market revenue visibility, focus on high‑margin service and maintenance bundles, OEM warranty extensions, and value‑driven financing offers to increase average deal size and after‑sales revenue.