Leadership Growth Performics India has recently elevated leadership with Cyrus Shroff as Managing Partner, signaling a strategic push for stronger client leadership and scalable growth—an opportunity to position premium performance marketing partnerships for larger, complex accounts seeking senior-led execution.

Strategic Partnerships Recent collaboration with Taylor Herring to launch Cite:d indicates a willingness to co-create cross-disciplinary offerings and PR-tech integrations, suggesting open doors for integrated campaigns combining performance marketing with earned media and GEO-precision PR solutions.

Awards credibility Multiple SMARTIES recognitions and a Digital Agency of the Year award bolster credibility in digital innovation and ROI-focused marketing, making a strong case for pitches to brands prioritizing performance, measurement, and award-winning track records.

Publicis backing As part of Publicis Groupe, Performics India benefits from global scale, shared services, and cross-border collaboration capabilities, presenting opportunities to win multinational or India-headquartered brands seeking unified regional and global performance campaigns.

Tech and data A tech stack including Azure Functions, Kubernetes, Birst, and analytics tools positions Performics India to offer advanced programmatic, analytics-driven optimization, and data-led loyalty or eCommerce initiatives to mid-market and enterprise clients looking to uplift ROAS through automation.