Strong Market Presence PeriscopeIQ has a well-established client base including Global 500 companies such as Unilever, Seagate Technology, and the World Health Organization, indicating a solid reputation in the market research space that can be leveraged for upselling or expanding service offerings.

Diverse Research Capabilities With expertise in salary surveys, pay equity analyses, customer experience tracking, and DEI perceptions, PeriscopeIQ offers a comprehensive suite of market research services that can meet a wide range of organizational needs, providing opportunities for integrated solutions.

Technological Innovation The company's proprietary technology, including automated data submission and pattern detection algorithms, suggests a focus on efficiency and customization, which can be appealing to organizations seeking scalable, data-driven insights.

Growth Opportunities Having conducted over 60 million surveys across more than 140 countries, PeriscopeIQ demonstrates a global reach and extensive experience, opening avenues for expanding into new markets or sectors requiring advanced survey and research solutions.

Potential for Expansion PeriscopeIQ’s recent acquisitions and strategic partnerships, such as the acquisition of Opinionmeter and collaboration with CX Blueprint, indicate a proactive approach to growth and innovation, presenting opportunities to position complementary products and services to their evolving client needs.