Expanding Product Offerings Perisher Blue Pty Ltd continues to innovate its ticketing options by launching new passes such as the Epic Australia 4-Day Pass, providing opportunities to upsell multi-day and seasonal access packages to increasing visitor influx.

Regional Event Partnerships The company's collaboration with local events like the Interschools Championships presents targeted sales opportunities for sports equipment, sponsorships, and promotional packages aimed at engaged communities and regional visitors.

Tech Stack Utilization Leveraging advanced analytics tools such as Enablon and Microsoft Clarity indicates an openness to data-driven marketing and operational improvements, enabling tailored promotions and personalized customer engagement strategies.

Recent Leadership Changes The appointment of a new Vice President & General Manager in 2023 suggests potential for strategic shifts and new business development initiatives aligned with leadership vision to attract more visitors and corporate partnerships.

Sustainable Industry Position Winning awards like Australia's best terrain park and being the largest snow resort in the Southern Hemisphere positions Perisher as a premier destination, opening avenues for premium branding, exclusive experiences, and targeted high-end sales channels.