Expanding Market Presence Following its acquisition by 2Bold Brands in May 2022, Perky Jerky is actively expanding into new regional markets such as the Northwest U.S. and East Coast, offering opportunities to partner with regional distributors and retailers.

Product Innovation The launch of a plant-based protein jerky line in collaboration with Improved Nature indicates a strong commitment to health-conscious and plant-based consumer segments, opening avenues for targeted marketing and new product development.

Growing Consumer Base With a healthy revenue range of $1M to $10M and a focus on natural ingredients, Perky Jerky appeals to active, health-oriented consumers, presenting sales opportunities in health stores, gyms, and outdoor recreation outlets.

Digital Engagement Utilizing a modern tech stack including Facebook Pixel and online cart functionality, the company demonstrates an emphasis on digital marketing and e-commerce, which can be leveraged for targeted outreach and online sales growth.

Potential for Strategic Partnerships Recent collaborations and innovations suggest an openness to partnerships with health food brands, outdoor activity providers, and regional distributors to accelerate growth and increase market penetration.