Expanding Market Reach Following its acquisition by 2Bold Brands in May 2022, Perky Jerky is actively expanding into the Northwest U.S. and East Coast regions, offering significant opportunities to introduce new sales channels and build brand presence in emerging markets.

Diverse Product Portfolio The launch of a plant-based protein jerky line in 2019 demonstrates the company’s commitment to product innovation and catering to health-conscious and plant-based consumers, opening doors for partnerships with health-focused stores and specialty retailers.

Health & Wellness Focus Perky Jerky emphasizes natural ingredients, functional benefits, and healthy perks, making it attractive for retailers targeting health-conscious demographics, health food stores, and wellness-oriented consumers looking for tasty, high-protein snacks.

Digital Engagement Utilizing a modern tech stack including React, Google Analytics, and e-commerce functionalities, Perky Jerky has a digital foundation to enhance direct-to-consumer sales, digital marketing campaigns, and personalized customer engagement.

Growth Potential With annual revenues under 10 million, there is considerable opportunity for sales growth, especially through targeted regional expansion, new product lines, and leveraging the healthy snack trend to increase market penetration and retail partnerships.