Channel Expansion Leverage Permagard’s trade counter and Click & Collect model to upsell fast-moving waterproofing, damp proofing, and epoxy flooring products to trade customers. Target small to mid-sized construction and renovation projects in the UK that require immediate material pickup and reliable technical support.

Technical Support Advantage Promote the value of free expert advice and technical guidance to project teams, highlighting how PermaSEAL, PermaPROTECT, Easi-Fix, and PermaCOAT can reduce risk and rework on damp proofing, condensation control, and structural repair projects for builders and contractors.

Brand Portfolio Cross-sell complementary products across the four in-house brands to cover end-to-end moisture protection, mould control, structural repair, and flooring needs in a single project, increasing average order value and stickiness with professional customers.

Small Firm Advantage Position Permagard as a specialized, highly focused supplier in a market dominated by larger players. Emphasize agility, local service, and rapid delivery to win small contractor and independent installer accounts seeking reliable supply chains.

Digital Enablement Highlight the tech-enabled buying experience and support network, using Oracle Cloud, Google Cloud, and Microsoft 365 to assure customers of robust product information, ordering accuracy, and proactive support, while exploring digital marketing to reach UK builders and property renovation audiences.