Kenmore Exclusive Advantage Permasteel is the exclusive manufacturer of Kenmore Elite grills since 2013, giving you strong co-branding and retailer leverage. This status opens avenues to expand within the Kenmore ecosystem and pursue private-label or additional product lines with compatible retailers.

Award Winning Momentum Recent industry awards underscore product quality and innovation (This Old House Best Product; Best of the Best by Chicago Tribune; Best Overall for Grill Lights). Use these accolades in retailer pitches and shopper promotions to drive credibility and shelf impact.

Broad Channel Footprint Products are sold through major retailers and marketplaces (Amazon, Home Depot, Lowe's, Wayfair, Pottery Barn, Target, Costco, etc.) with a history of retailer partnerships. This breadth offers cross-sell opportunities, regional expansion, and bundled outdoor living offers for retailers and distributors.

Experiential Marketing The brand emphasizes shared moments and lifestyle experiences, with active participation in trade shows. Leverage events, product demos, and influencer campaigns to generate demand, increase store visits, and accelerate direct-to-consumer orders.

CRM Driven Growth A tech stack including Zoho CRM, analytics, and advertising tools supports data-driven selling. Use CRM-driven account-based marketing to target retailers, optimize campaigns, and track ROI across channels, including seasonal bundles and new product launches.