Boutique scale Mid-sized architecture and planning firm with 11-50 employees and annual revenue in the 1M–10M range, presenting an opportunity to upsell larger projects or long-term retainer partnerships with integrated master planning and landscape architecture services.

Sustainable design Strong emphasis on sustainable, creative design solutions across large-scale destinations, hotels and resorts, cruise destinations, and theme parks, aligning with clients seeking environmentally responsible development and LEED-like outcomes.

Technology edge Proclaims adoption of advanced design tools and web technologies (Open Graph, Cloudflare, HTTP/3, ZURB Foundation) suggesting receptiveness to BIM/3D visualization, digital twin, and cloud-enabled collaboration for complex master planning projects.

Relationship selling Perry Becker Design prioritizes client partnerships and satisfaction, signaling opportunities for value-based proposals, extended engagement models, and phased delivery to win repeat business across multi-site or campus-scale developments.

Targeted markets Focus areas include master planning, urban mixed-use, hotels and resorts, cruise destinations, theme parks, zoos, and large-scale communities, indicating sales focus should target developers, hospitality groups, and large entertainment/conservation projects seeking comprehensive design leadership.