Loyal Customer Base Perry’s Ocean Edge Resort has a longstanding tradition of serving generations of families, indicating a high level of customer loyalty and repeat visitation. Opportunities exist to develop loyalty programs or personalized marketing campaigns to further enhance guest retention and increase lifetime value.

Resort Amenities and Events With a broad array of amenities including pools, outdoor activities, and small meeting spaces, there is potential to upsell event packages such as family reunions, corporate retreats, or wellness retreats, targeting local businesses and event planners.

Tech Integration Utilizing modern digital tools like Facebook Pixel and Elfsight suggests openness to digital marketing and online engagement strategies. Leveraging data-driven advertising and booking enhancements could attract new demographics and increase direct reservations.

Market Positioning Operating with revenue between $25 million and $50 million, Perry’s Ocean Edge is positioned in the mid-range market with competitors like Hilton Daytona Beach. There is an opportunity to differentiate through unique customer experiences or specialized packages to gain a competitive edge.

Local and Niche Focus Located in Daytona Beach Shores with a family-oriented reputation, the company can expand partnerships with local attractions and businesses to create bundled offers, attracting more leisure travelers and event groups from nearby markets.