Acquisition leverage Perspective Research Services has joined Ipsos, expanding access to a broader client base, integrated offerings, and global research capabilities that can be cross-sold to existing Ipsos clients and leveraged for joint go-to-market initiatives.

Expanded data collection With Ipsos integration, clients gain access to Perspective’s CATI unit and nationwide F2F fieldwork capabilities, enabling more comprehensive mixed-method studies and enhanced sampling that can be offered to prospects seeking robust data collection solutions.

B2B and global reach Perspective’s expertise in B2B and global fieldwork complements Ipsos’ network, creating upsell opportunities for enterprise customers needing large-scale B2B market research, international panels, and cross-market benchmarks.

Mid-market growth Revenue range indicates a midsize operation; focus on mid-market accounts that require cost-efficient, high-touch research solutions with scalable capabilities, positioning as a value-add within the broader Ipsos ecosystem.

Strategic partnerships The combined entity opens potential for co-developed research solutions, capability expansion, and joint marketing to target clients in industries where Ipsos already has strength, such as consumer insights and strategic decision support.