Insights

Strategic value shift PERSUIT positions its platform to move legal operations from cost control to strategic performance through value-based pricing and outcome-driven results. Opportunity: engage GCs seeking measurable business impact and transparent ROI from outside counsel programs.

AFAs and data The platform enables scalable alternative fee arrangements and unlocks data-driven insights across intake to invoice. Opportunity: upsell to law departments aiming to standardize AFA adoption, leverage analytics for benchmarking, and optimize spend with ALSPs.

Recent growth signals Recent launches and acquisitions, including Persi AI, Apperio, and PwC alliance, indicate rapid expansion and increased capability in spend management and AI-assisted decision making. Opportunity: align with buyers in large corporate legal teams seeking integrated AI and spend transparency.

Strong enterprise network Strategic partnerships with PwC and scale across multinational teams suggest a growing enterprise footprint and readiness for global deployments. Opportunity: target large legal operations teams and global head of procurement to standardize panel management and cross-border spend.

Performance metrics Revenue in the tens of millions with a mid-size employee base signals sustainability and proven product-market fit. Opportunity: pursue upsell into expanded modules such as rate reviews, AI-enabled selection, and enhanced supplier collaboration for existing clients.

PERSUIT® Tech Stack

PERSUIT® uses 8 technology products and services including html5media, CCPA, Google Slides, and more. Explore PERSUIT®'s tech stack below.

  • html5media
    Audio, Video, Graphics
  • CCPA
    Certificates
  • Google Slides
    Communication And Collaboration
  • Salesforce
    Customer Relationship Management
  • RequireJS
    Javascript Frameworks
  • LinkedIn Sales Navigator
    Sales Enablement
  • SafeBase
    Security
  • Facebook
    Widgets

Media & News

PERSUIT®'s Email Address Formats

PERSUIT® uses at least 1 format(s):
PERSUIT® Email FormatsExamplePercentage
First.Last@persuit.comJohn.Doe@persuit.com
75%
First@persuit.comJohn@persuit.com
23%
First.Middle@persuit.comJohn.Michael@persuit.com
1%
FLast@persuit.comJDoe@persuit.com
1%

Frequently Asked Questions

What is PERSUIT®'s official website and social media links?

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PERSUIT®'s official website is persuit.com and has social profiles on LinkedIn.

How much revenue does PERSUIT® generate?

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As of July 2026, PERSUIT®'s annual revenue is estimated to be $50M - $100M.

What is PERSUIT®'s NAICS code?

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PERSUIT®'s NAICS code is 5112 - Software Publishers.

How many employees does PERSUIT® have currently?

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As of July 2026, PERSUIT® has approximately 171 employees across 4 continents, including North AmericaOceaniaEurope. Key team members include Chief Technology Officer: J. D.Chief Financial Officer: R. P.Chief Financial Officer: S. C.. Explore PERSUIT®'s employee directory with LeadIQ.

What industry does PERSUIT® belong to?

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PERSUIT® operates in the Software Development industry.

What technology does PERSUIT® use?

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PERSUIT®'s tech stack includes html5mediaCCPAGoogle SlidesSalesforceRequireJSLinkedIn Sales NavigatorSafeBaseFacebook.

What is PERSUIT®'s email format?

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PERSUIT®'s email format typically follows the pattern of First.Last@persuit.com. Find more PERSUIT® email formats with LeadIQ.

How much funding has PERSUIT® raised to date?

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As of July 2026, PERSUIT® has raised $20M in funding. The last funding round occurred on Oct 06, 2021.

When was PERSUIT® founded?

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PERSUIT® was founded in 2016.
PERSUIT® logo

PERSUIT®

Software DevelopmentNew York, United States51-200 Employees

Based in New York, New York, PERSUIT is a midsize software company that provides an AI-powered platform for selecting and managing outside counsel. The platform supports value-based pricing across the lifecycle—from matter intake to invoice review and payment—and aims to shift legal operations from cost control toward strategic performance. It emphasizes transparency, scope clarity, and real-time insights to help align legal work with business goals and enable engagement with the right firms and ALSPs.

Its target customers are corporate legal teams seeking centralized, scalable processes, data-driven insights, and enhanced collaboration with law firms. In 2025, the company announced the launch of Persi, an agentic AI designed to help in-house teams select and manage outside counsel.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $20M

    PERSUIT® has raised a total of $20M of funding over 1 rounds. Their latest funding round was raised on Oct 06, 2021as a series_a.

  • $50M - $100M

    PERSUIT®'s revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $20M

    PERSUIT® has raised a total of $20M of funding over 1 rounds. Their latest funding round was raised on Oct 06, 2021as a series_a.

  • $50M - $100M

    PERSUIT®'s revenue is estimated to be in the range of $50M - $100M

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