Established Market Presence Perten Instruments has a strong long-standing position in the global food industry since 1962, indicating trust and reliability in their analytical solutions, which can be leveraged to expand into emerging food sectors or markets demanding advanced quality testing.

Acquisition Advantage As a recent acquisition by PerkinElmer in 2019, Perten benefits from enhanced distribution channels and resources, providing opportunities to cross-sell integrated solutions to existing clients and access new geographic regions.

Innovation History With a history of product launches like the DA 7300 in 2007, Perten’s ongoing innovation focus suggests potential for selling new analytical instruments or upgrade packages to current users seeking advanced testing capabilities.

Moderate Revenue Range Operating within a revenue bracket of 25 to 50 million dollars, Perten presents opportunities for targeted sales initiatives that emphasize ROI and efficiency improvements, appealing to food producers looking to optimize quality control.

Tech-Enabled Marketing Utilizing tools like Google Analytics and New Relic indicates a digital-first approach. This positions sales teams to tailor outreach based on digital engagement data, targeting food industry clients actively researching analytical solutions online.