Pet Gotcha Day! Email Format

Civic and Social OrganizationsIllinois, United States2-10 Employees

Pet Gotcha Day! operates an online platform that presents adoptable animals with immersive video aimed at conveying each animal's personality, temperament, and appearance. The site is designed to be fully searchable and seeks to change how potential adopters search for a new companion, moving beyond flat photographs. It fosters community involvement by incorporating crowd-sourced videos and hosts animal profiles provided by shelters and rescues. Its objective is to increase adoption success and reduce euthanasia nationwide by helping adopters get a more complete sense of each pet.

Based in Illinois, United States, the company sits within the civic and social organizations sector and partners with shelters and rescues across the country to connect adopters with dogs, cats, and other pets. The approach centers on using immersive video to reveal an animal’s personality, addressing gaps where traditional photo listings may not adequately reflect behavior.

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