Public sector focus Target expansion within public infrastructure agencies and local governments that Peter Baker & Son already serves, such as IDOT and county/township projects, to upsell larger bituminous asphalt materials contracts and long-term maintenance partnerships.

Size-compatible targets Focus on mid-market construction firms with similar employee counts and revenue ranges (50–200 employees, $10M–$25M revenue) to mirror current client profiles and pursue competitive projects in parking lots, bike paths, and roadways.

Integrated tech story Leverage the company’s existing digital backbone (cloud optimization, CDN, Joomla, HTTP/3) to position value in project delivery efficiency, remote collaboration, and secure communications to upgrade with private sector clients needing reliability and performance.

Sustainability angle Highlight opportunities to pair asphalt material projects with lifecycle performance, resurfacing schedules, and material innovations to attract agencies prioritizing durability, cost-per-mile, and environmental considerations in road and parking lot programs.

Geographic footprint Prioritize opportunities within Lake, McHenry, Cook, Kane, and Boone counties and adjacent areas where the company already operates, while mapping nearby municipality RFPs and state highway projects to capture repeat work and faster procurement cycles.