Award-winning credibility Leverage their track record of winning multiple design awards (CDP and iF Design Award) to open conversations around premium branding, aiming to secure higher-budget strategic branding engagements.

Expansion momentum capitalizing on growth signals from Lisbon and Tokyo offices and recent client acquisition like Delta Cafés to propose scalable international branding and design programs for multinational or cross-border campaigns.

Full-service capabilities Position as a partner that blends technology with design, highlighting their tech stack, digital delivery (cloud, HTML/CSS), and collaboration tools to win projects requiring integrated brand and digital experiences.

Mid-market focus Target mid-sized brands in Europe with 51-200 employees similar to Peter Schmidt Group’s profile, offering scalable branding packages and ongoing design support at a sustainable price point.

European footprint Emphasize their strong presence across Germany and Europe with offices in multiple cities to win regional or cross-market rebranding, packaging, and corporate identity work for organizations seeking local expertise with global reach.