Community Engagement The Petes are actively engaging with fans and the local community through programs like charitable partnerships (Diabetes Canada), ball hockey initiatives, virtual school visits, and giveaways, presenting multiple touchpoints for sponsorships and experiential marketing.

Merchandise Growth Recent hire of a Director of Merchandise signals a focus on branded goods and fan retail opportunities, providing avenues for product partnerships, limited editions, and enhanced sponsorship alignment at games and online.

Fan Loyalty Initiatives Longstanding brand presence as the oldest continuously operating OHL team and strong alumni network offer storytelling angles for premium memberships, season ticket add-ons, and experiential packages that attract local businesses as sponsors.

Digital & Analytics Readiness Tech stack includes Google Analytics and Tag Manager, indicating data-driven marketing capabilities that can be leveraged for targeted sponsorship packages, audience insights, and digital activation opportunities.

Revenue & Partnerships Revenue range and ongoing strategic partnerships (DiabetesCare, school programs, ball hockey) suggest openness to diversified sponsorships, arena activations, and community-focused corporate partnerships aligned with health, education, and youth development.