Insights

Partnering opportunities Petkey's large nationwide missing pet network and free listing model indicate potential for strategic partnerships with animal shelters, veterinary networks, and pet-related services to expand reach and drive mutual value.

Data-driven outreach With a tech stack including Google Ads, HubSpot Analytics, Microsoft Clarity, and Piwik PRO Core, Petkey demonstrates sophisticated digital marketing and analytics capabilities ripe for upsell on marketing automation, CRM enhancements, and advanced analytics tools.

Monetization potential Despite offering free pet listings, Petkey operates with a mid-market revenue range and has notable revenue; this signals opportunities for premium features, sponsorships, or premium listings for faster reunions and enhanced visibility.

Security and identity The virtual ID and rapid notification features position Petkey as a data-driven safety platform; selling identity verification, secure data hosting, and ID management services could strengthen trust and expand product offerings.

Growth and scale Partnerships like the 2021 Thirdpartypet collaboration suggest openness to integrations; targeting animal welfare networks, kennel management systems, and pet care ecosystems could accelerate user growth and deepen market penetration.

Petkey Tech Stack

Petkey uses 8 technology products and services including Google Ads, HubSpot Analytics, Microsoft Clarity, and more. Explore Petkey's tech stack below.

Petkey's Email Address Formats

Petkey uses at least 3 email formats:
Petkey Email FormatsExamplePercentage
First@petkey.orgJohn@petkey.org
89%
Last@petkey.orgDoe@petkey.org
7%
FirstL@petkey.orgJohnD@petkey.org
4%

Frequently Asked Questions

What is Petkey's phone number?

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You can contact Petkey's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Petkey's official website and social media links?

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Petkey's official website is petkey.org and has social profiles on LinkedIn.

How much revenue does Petkey generate?

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As of September 2026, Petkey's annual revenue is estimated to be $25M - $50M.

What is Petkey's SIC code and NAICS code?

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Petkey's SIC code is 0752 - Animal Specialty Services, Except Veterinary and NAICS code is 81 - Other Services (except Public Administration).

How many employees does Petkey have currently?

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As of September 2026, Petkey has approximately 20 employees across 2 continents, including North America and Europe. Key team members include Chief Executive Officer: L. H., Chairman: J. M. and Customer Service Coordinator: F. D. Explore Petkey's employee directory with LeadIQ.

What industry does Petkey belong to?

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Petkey operates in the Consumer Services industry.

What technology does Petkey use?

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Petkey's tech stack includes Google Ads, HubSpot Analytics, Microsoft Clarity, Amazon Web Services, Microsoft 365, Microsoft Azure, Adobe Creative Suite and Piwik PRO Core.

What is Petkey's email format?

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Petkey's email format typically follows the pattern of First@petkey.org. Find more Petkey email formats with LeadIQ.

When was Petkey founded?

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Petkey was founded in 1996.
Petkey logo

Petkey

Consumer ServicesMichigan, United States11-50 Employees

Petkey operates a nationwide missing pet network that allows lost and found pet listings to be posted for free, aiming to accelerate reunions between pets and their families. The service also provides a live map of found pets and enables users to add pets to the network to help spread the word, with immediate notifications once a pet is recovered and a virtual ID for quick access to essential details. Targeting pet owners and communities seeking rapid identification and reunification, the platform emphasizes timely, shared information to improve chances of recovery for missing animals. Based in Wixom, Michigan, Petkey positions itself within the consumer services sector by offering a social-utility network centered on pet safety and status tracking, and has engaged in partnerships in the broader pet services ecosystem, such as a collaboration noted in early 2021. The company supports pet owners with profile features that aid in emergency readiness and, for some users, offers the option to create a customized Petmoji as a lighthearted companion element.

Section iconCompany Overview

Phone number
Website
petkey.org
SIC Code
0752 - Animal Specialty Services, Except Veterinary
NAICS Code
81 - Other Services (except Public Administration)
Founded
1996
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    Petkey's revenue is estimated to be in the range of $25M - $50M

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