Strategic partnerships PetsPyjamas has a history of partnering with hospitality brands and travel publishers to expand its dog-friendly offerings, including recent collaborations with Armathwaite Hall Hotel, HyperGuest, and Bradt Guides. Leverage co-marketing, exclusive canine packages, and API connectivity to access more properties and broaden distribution.

Pet wellness focus The company emphasizes dog wellbeing through initiatives like partnerships with Adaptil and launch of Woof-Wellbeing retreats, plus luxury wellness offerings. Position wellness add-ons, dog-first experiences, and curated pet services as premium upsell opportunities for bookings.

Expanding experiences Recent launches include luxury treehouse yoga and wellness retreats and a growing set of pet-friendly destinations across the UK and Europe. Opportunity to cross-sell seasonal packages, exclusive retreats, and multi-destination itineraries to drive average order value.

Distribution and tech Investments in APIs and integrations (HyperGuest) indicate openness to connectivity with hotel inventory and demand channels. Propose channel partnerships, affiliate programs, and targeted B2B promotions to scale property enrollment and improve inventory reach.

Recognition and scale Awarded for client focus in dog-friendly travel and operating at a scale with 11–50 employees, revenue in the multi-million range. Target enterprise hospitality brands and mid-market operators seeking specialized dog-friendly programs, leveraging their brand credibility to close larger partnerships.