Sports Facility Growth Pettit National Ice Center is a US Olympic Training Facility with a 400m Olympic Oval and facilities for hockey, speed skating, figure skating, and public skating, indicating opportunities to upsell memberships, coaching programs, event hosting, and branded experiences to athletic groups and clubs.

Event and Sponsorship Recent participation in ISU World Cup events and high-profile skater developments suggest strong potential for corporate partnerships, event sponsorships, hospitality packages, and venue-branded activations around major competitions.

Digital and Tech A diverse tech stack including AWS, Google Cloud, New Relic, and marketing tools points to a modern digital footprint; opportunities exist for analytics services, digital marketing partnerships, ticketing optimization, and CRM enhancements to drive attendance and memberships.

Financial Scale With estimated annual revenue in the 10–25 million range and a mid-sized employee base, there is room for scalable B2B solutions such as enterprise SaaS licensing, maintenance contracts, and training services tailored for mid-market venues.

Market Positioning As one of the few Olympic training facilities in the region, Pettit can be targeted for national team collaborations, coaching education programs, merchandise, and speed skating development initiatives to attract sponsors and expand audience reach.