Elite Training Venue Position Pettit National Ice Center as a premier Olympic training facility with exposure to top athletes and national teams, enabling partnerships for sponsorship, program development, and exclusive event collaborations.

Public Engagement Leverage daily public skating and community programs to upsell corporate group bookings, private events, and beginner skating packages to attract local businesses and schools.

World Cup Access Capitalize on recent ISU World Cup activity and Milwaukee visibility to secure calendar slots for future competitions, exhibitions, and accelerator events that drive sponsorship and venue revenue.

Digital Reach Utilize the center’s Google Cloud and web tech stack to deploy targeted campaigns for skating programs, memberships, and seasonal offerings, expanding lead generation through digital channels.

Strategic Partnerships Align with larger industry players (hockey, figure skating, USA Hockey-like organizations) for co-branded programs, equipment partnerships, and performance analytics services to diversify revenue streams.