Brazil Market Growth Leverage Peugeot Brasil’s compact SUV development to target the Brazilian urban SUV segment, coordinating with local dealers for test drives, financing offers, and launch campaigns to accelerate adoption.

Global Network Advantage Capitalize on Peugeot’s worldwide dealer network to support Brazil launches with consistent parts availability, dealer incentives, and cross-border promotions that shorten time-to-market for new models.

CMP Platform Upsell The upcoming compact SUV built on a shared CMP platform offers an opportunity to cross-sell from existing customers and attract new buyers seeking modular, affordable SUVs, especially through bundled trims and loyalty programs.

Digital Targeting Use the brand’s digital marketing stack to identify high-potential segments in Brazil and deploy targeted campaigns across social and programmatic channels, improving lead quality for test drives and showroom visits.

Aftersales Leverage Extend aftersales value by leveraging the extensive sales footprint to offer maintenance packages, warranties, and reliable parts supply, boosting customer retention and opportunities for repeat vehicle sales.