Expansion into electric vehicles Peugeot Ireland recently launched two electric vehicle models, the E-3008 and E-308, indicating a strong emphasis on sustainability and catering to the growing demand for electric vehicles in the market. This presents a sales opportunity for businesses looking to partner with an environmentally conscious automotive brand.

Partnerships for innovation The partnership between Peugeot Motor Company PLC and Coperni demonstrates a commitment to innovation and sleek design. This partnership can be leveraged by sales professionals to showcase Peugeot's cutting-edge approach, appealing to customers seeking stylish and innovative vehicles.

Brand ambassador engagement The appointment of Kathryn Thomas as a brand ambassador for Peugeot presents an opportunity to capitalize on her influence and following. Sales development representatives can align marketing strategies with Kathryn's endorsement to attract customers who resonate with her, potentially leading to increased sales.

Community partnerships for brand awareness Peugeot's collaboration with Pop Up Races Ltd reflects a commitment to community engagement and promoting healthy lifestyles. Sales professionals can leverage this partnership to reinforce Peugeot's image as a socially responsible brand, appealing to customers who value corporate social responsibility initiatives.

Technological innovation for competitive edge Peugeot's use of a sophisticated tech stack, including Google Analytics, AWS, and social media platforms like YouTube and Facebook, showcases a strong emphasis on technological advancement. This technological prowess can be highlighted by sales teams to position Peugeot as a forward-thinking brand at the forefront of automotive innovation and attract tech-savvy customers.