Strategic Ownership Recent acquisition by Henderson Park Capital Partners UK LLP, Salamander Hospitality, LLC and South Street Partners LLC in January 2025 signals access to fresh capital, strategic partnerships, and potential corporate-level upsell opportunities for luxury hospitality clients, luxury brands, and event partners.

Luxury Expansion $100 million upgrade and complete redesign position PGA National Resort as a refreshed premium destination, creating opportunities to sell high-end experiences, exclusive partnerships, and premium event sponsorships to luxury brands and high-net-worth individuals.

Event Ecosystem Extensive on-site spaces including a lakeside wedding venue, Lakeside Lawn, 40,000 sq ft conference space, and multiple dining venues indicate strong cross-sell potential for corporate events, weddings, conferences, and multi-brand experiential campaigns.

Sports and Wellness Signature Bear Trap champion course, 19 Har-Tru tennis courts, a large Sports & Racquet Club, and spa facilities position the property for partnerships with golf brands, tennis equipment, wellness programs, and lifestyle partnerships targeting affluent athletes and enthusiasts.

Market Position Revenue in the hundreds of millions with a global brand footprint in Palm Beach Gardens, plus ongoing media attention and partnerships (Pelz Golf, Serena & Lily) creates multiple cross-sell avenues for design, apparel, and lifestyle collaborations as well as potential sponsorships and media integration.