Digital Marketing Engagement Leverage the existing tech stack including TikTok and Adobe Experience Cloud, plus analytics with Snowplow and security with Cloudflare to boost fan engagement and sponsor activations. Opportunity for managed social campaigns, content production, and data-driven experiences that deepen sponsorship value.

Ticketing and CRM Paciolan is part of the tech stack and the Comcast partnership signals access to enterprise capabilities. There is a chance to offer integrated ticketing, CRM, loyalty programs, and sponsorship activation tools to grow revenue per fan for the Union II and its youth programs.

Youth Academy Growth Strong MLS NEXT Cup showing by the academy teams indicates strong development potential. Create sponsorships, camps, clinics, travel programs, and equipment partnerships to monetize the youth pipeline and extend brand reach in the region.

Security and Safety Evolv Technology partnership highlights emphasis on safe venues. There is potential to expand security tech across events and facilities, offering safer, smoother fan and player experiences and creating opportunities for security-related sponsorships and services.

Data Driven Strategy Existing analytics tooling suggests untapped potential to monetize insights. Propose data dashboards, attendee analytics, marketing ROI measurement, and sponsor attribution modeling to optimize campaigns and sponsorship packages.