Smoke-Free Growth PMI’s smoke-free products accounted for about 41% of net revenues in 97 markets as of Q2 2025, following the Swedish Match acquisition. This creates growth opportunities to broaden distribution of IQOS and ZYN through retailers, pharmacies, and workplace wellness programs, while supporting a transition away from cigarettes.

Regional Expansion PMI is expanding nicotine pouch variants and launching new flavors in markets such as the Philippines, signaling appetite for local product customization. Opportunities exist for regional distribution partnerships, co-branding initiatives, and localization services to navigate regulatory and market nuances.

Digital Ops PMI leverages digital tools and supply chain platforms (Kinaxis, Arvato, Akamai mPulse, WhatsApp) for planning and consumer engagement. This opens opportunities to provide supply chain optimization, data analytics, CRM and digital marketing solutions, and integration with PMI’s existing tech stack.

Sustainability Focus PMI positions itself around a smoke-free future and participates in sustainability leadership events, with a large global workforce. This creates opportunities for ESG data analytics, sustainability reporting services, and climate/employee engagement solutions aligned with PMI’s strategic focus.

Regulatory Readiness Recent regulatory actions in markets like Italy highlight compliance and marketing practices risk in non-combustion product launches. Offer regulatory compliance services, marketing ethics reviews, risk management, and training to support PMI’s global product launches and advertising campaigns.